![]() As a result, any user interested in entertainment content will often see Netflix content on their Instagram Explore page. That pushes Instagram users to engage with them through likes, comments, or shares. The global streaming service uses humor instead of bland content to market its shows. An excellent example of a brand that actualizes this is Netflix. So, for instance, if the data shows that you reach too many clients but have very little engagement, you can develop strategies to encourage your audience to interact with you.įor instance, you can share more interactive content instead of sharing marketing content daily. Your goal, after all, is to grow your engagement rates which can lead to a fuller sales funnel. Instagram analytics data help you understand the strategies that work fine and need to be adjusted. Instagram analytics, in this case, works as a guide map on how to get on the Instagram Explore page. For instance, you can use fun Reels, engaging Instagram captions, and Instagram video content to explain complex content instead of carousel posts. See the popular content and best posts from accounts in your niche, then use this content to guide you when creating your own.įinally, ensure you understand what types of content fit different formats to encourage more engagement. Since your Explore page feed is personalized, you can start from there. You can use social listening tactics to help identify the Explore page-worthy content types, topics, themes, and aesthetics to achieve this. Thanks to this, the brand earns top spots on users’ Instagram Explore pages: Source Nike is an excellent example of a brand that understands its audience and mastered the art of using relevant, motivating content that earns its followers' trust and engagement. That is especially important if you’re just starting a business and have yet to understand your audience and the content they want to see. ![]() That’s why your first step should be to develop your ideal audience personas. However, you cannot deliver on this unless you understand your target audience. Users will engage more with your content if it serves them, whether it is through entertainment or essential tips. Create relevant contentĬontent is the central tool you need to use to get on the Explore page, so you must ensure it’s relevant and high-quality. However, most brands are already practicing that, so you must adopt strategies that set you apart. Sourceįactors like higher engagement rates and creating visual content trigger Instagram algorithms to notice your page. ![]() If you’re using the desktop version, you can find the Explore page by clicking on the compass icon at the top right of your Instagram page. You can access the Explore page on your phone by clicking on the search icon at the bottom of your app. That means engagement, conversion, and sales growth rate opportunities for accounts that get their quality content on the Explore page. More than 200 million users check their Instagram Explore page daily. The Instagram algorithm uses machine learning to improve account recommendations to active users. The page is personalized to match every user's interest as per their activity. The Instagram Explore page on the platform has a collection of posts and stories in different content formats. ![]() On Instagram, one of the best ways to do this is to get your content on the Explore page. Most brands' main social media goal is to grow beyond their reach and stand out amongst thousands of competing social accounts. ![]()
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